Beautiful forms
that convert.
Maxforms empowers creators to build beautiful, multi-step forms that transform complex data collection into intuitive conversations. This document is the reference for how the brand is built, written, and shown.
Our personality
Four traits guide every decision — from a button's hover state to the way we describe a feature in a tweet.
Innovative
Pushing the boundaries of what forms can do.
Approachable
Complex features made simple and intuitive.
Reliable
Trusted by teams who depend on data collection.
Modern
Always evolving with the latest design standards.
The mark
Three stacked squares — past, present, and possibility. The mark implies sequence, layering, and progress: the literal anatomy of a multi-step form.
Primary On dark Motion
MutedReserve a clear space equal to ¼ of the logo's height on every side. No type, image, or graphic element should encroach on this margin.
Below 24 px the squares lose definition. For favicons we ship a dedicated 16 px master.
Palette
Indigo leads. Violet supports. A long neutral ramp does the heavy lifting.
Click any swatch to copy the hex.
Primary — Indigo
Secondary — Violet
Neutral
Semantic
Plus Jakarta Sans
One typeface, eight roles. Plus Jakarta Sans gives us a contemporary geometric voice that scales from a 14 px label to a 96 px hero without losing personality.
Available free from Google Fonts.
How we sound
"Build a form in minutes. Watch responses roll in."
Plain. Active. Outcome-led.
"Leverage our solution to streamline data acquisition workflows."
Corporate. Hedged. Empty.
"You're done. We saved your draft."
Reassuring. Direct. Human.
"Submission successfully persisted to the data store."
Technical jargon for a human moment.
In the wild
The brand applied across the surfaces it most frequently lives on.
Browser tabs, bookmarks, app icons.
Downloads
Logo files attached to this guideline, properly cropped and ready to drop in.
For SVG masters, vendor lockups, or print-ready files, contact brand@maxforms.com.